For whatever reason, every company needs promotion. Some may want to use it to extend their product portfolio; others simply to have better communication with their client base. Whatever it is, the impact of a creative design is now more valuable than ever. By contracting with an expert design company, you provide yourself with a significant edge over your competition as perceived by your potential customers. Standard design/print companies purely focus on putting the product together with pertinent information that technically works as supplied by the client.
Creative design agencies still possess the quality and relevance of information that customers have come to expect, though it has a greater focus on the aesthetic part. It also makes use of the traditional marketing “wow factor” in order to capture the attention of its audience, and leave a more lasting impression than those of the competition.
Take a billboard, for example, with all the grand graphic design and perfect image selection, and compare it to a simple ad on the roadside consisting only of a name and number. Naturally, the one with a more creative approach will have a greater impact.
The same mechanism works throughout design. Compare two pieces of literature, side by side. One has a consistant brand that flows throughout with themes that naturally migrate onto other mediums such as the web, exhibition graphics and advertising. The other is simply a regurgitation of what was already in your head with no thought given to the bigger picture.
When trying to find a good creative design company, you need to be aware of how their operation works. Some may be very good at designing, but don’t know how to translate it into other mediums. Make sure that the design company you hire can deliver across all platforms and take your company forward proactively rather than re-acting to your requirements with no residual trend.
You have to pick a design company that truly understands you and your marketplace. Be sure that you see eye to eye when it comes to developing branding identities and creative campaigns but realise that they are the experts and sometimes an open mind can lead to a better product.
You can look at design as and when you need it using the best priced supplier at the time but all this will lead to is a mish mash of designs and product quality which will leave your potential client base confused. After researching your opportunities it far more beneficial to commit to an agency for a length of time and discuss the company vision over the next 1, 3 and 5 years. Doing this will ensure your company moves forward and is recognised in the marketplace for its cohesion and clear message through it’s entire marketing which your client would then expect to follow through into the products or services that you produce.