The Studio 4 Blog
We like to keep you up to date with everything that is happening here at The Studio 4, so welcome to our blog.

SEO : Clever Keyword Selection

There was a reason why I spoke about content in my first blog and this is because people are often tempted to keyword stuff. This is where you write your content and then randomly put your keywords in where they simply don’t fit. What I would suggest is writing about who you are what you do in depth. If you write your content well then it makes keyword selection quite easy as you’ve already written them somewhere.

Choosing keywords that relate to you

Instead of picking random words out of the air if you have your content in front of you then you can go through and find terms that appear often. These will be the main products or services you offer choose quite a lot of keywords at first as these will be narrowed down to a shortlist later.

If you have different sections to your site for instance … [Read More]

Ofcom boosts 4G mobile coverage plan

With the popularity of smart phones and tablets rapidly increasing the current mobile internet just doesn’t quite cut the mustard.

According to the Office for National Statistics 45% of people surveyed said they made use of the net while on the move, compared with 31% in 2010 and studies suggest that mobile internet usage may take over desktop internet usage by 2014.

Ofcom has revised proposals for its fourth-generation mobile spectrum auction, adding measures that could bring coverage to 98% of the UK meaning that rural areas will see much improved mobile internet connectivity.

This is all great news, but how does this effect whats on the web?

More and more companies are deploying mobile websites to react to the volume of people using smartphones and tablets to access the internet, although there are vast amounts of websites on the internet that unsuitable for mobile use.

What makes a … [Read More]

A major overhaul of web domains good or bad?

The BBC announced yesterday that applications will soon open for new top-level domains in the biggest change to the system in over two decades.

From today it will be possible to register almost any word as a web address suffix. Familiar endings like .com and .org could potentially be joined by the likes of .pepsi, .virgin or .itv.

There are arguments for and against this introduction of custom domain suffix.

Peter Dengate Thrush, a former chairman of Icann’s board of directors, stated

“No-one would design a domain name system now for several billion users just using a couple of names that we started the system with in 1985.”

And what he says is probably true, domain names are beginning to get longer due to the amount of companies now having websites and struggling to buy domain names that are simply their company name. Over the past few years there has … [Read More]

Why marketing in a recession really matters

When things get difficult or our safety is threatened our human instinct is to back away. We withdraw to what we think is a position of relative safety in the hope the danger will pass by.
The same is true in business. The natural reaction in difficult economic times is to trim costs, batten down the hatches say no to advertising and wait for the good times to return.

But how long will that take?

At The Studio 4 we see things a little differently. We see it as a time when proactive engagement with your customers is more vital than ever. It’s a time to remind your existing customers what a great company you are, but more importantly, it’s a crucial time to bring new ones on board. There’s strength in numbers.

Ultimately, it’s reaching out and fighting back that guarantees survival.… [Read More]

Google demotes its own Chrome browser search rankings

Google has been caught out after the site was caught breaking its own rules by paying bloggers to write posts promoting it’s web browser, Google Chrome. Google have said it will manually change its search rankings to ‘demote’ its own Chrome web browser for two months.

As of today, the Chrome download page has a publicly reported pagerank of 0/10. According to Google, the pagerank will remain lowered for a period of 60 days.

The Google PageRank system is the key to Google’s search algorithm – the lower a site’s number, the lower it will usually rank in Google searches.

If you would like TheStudio4 to help and improve your site’s pagerank so you can rank higher on Google then contact us.… [Read More]