We are well into the swing of exhibition season now where most people have to spend an inordinate amount of money to obtain a small plot in what is normally an over crowded hall full of other companies with a similar product offer to your own. You could quite easily spend the duration of the show watching the mass of college students pass your stand wondering “why did I decide to do this”. We have just assisted 3 of our clients whilst they prepare for a big show in the construction industry called “Ecobuild”. You may have a bespoke stand with interactive touch screens or just a roller banner and a few flyers but either way, there are few simple things you should consider in order to make sure that your exhibition experience is an enjoyable one.
Design your stand as one piece of artwork rather than a series of… [Read More]Blog
Putting together a magazine
When you pick up the newspaper in the morning or read your favourite magazine it can be easy to overlook the work that goes in to putting it together. As a diverse marketing agency one of projects that we undertake on a regular basis is designing, compiling and sending magazine’s to print for a reputable publishing house. There are a range of publications that we are involved with including magazines and tabloids however the process for putting these together is pretty much the same. We are going to explain each step from when the editor has written the articles to when it lands in your hands.
The Flatplan
A Flatplan layoutOnce the editorial team have decided what articles will be going in the magazine and the sales team have booked all the adverts then we begin stage one of the design process. At this stage a flat plan is … [Read More]
Benefits of Work Experience
Are students ready for the world of work?
I am a student at Nottingham Trent University, studying Product design. I have just started a 9-month placement as part of a 4-year sandwich course. During my year out I have carried out a months work experience at the studio 4, 5 months part time work in retail and I am just starting a 9 month placement back here with the studio 4.
Many university courses offer 4-year sandwich courses, which include a placement year. Placement years do help to prepare you for the world of work as long as you find a placement!
Finding a placement
This is a lot harder than what I originally thought. Universities advertise placements but you’re most likely not the only university who will be applying for the positions available. The amount of people applying for the placement on your course x how many other universities … [Read More]
Pinning your hopes on the next big thing
I met a futurologist once who was deeply embarrassed about his job title, but provided a fascinating hour-long chat on trend-spotting.
He said identifying the next big thing was as much down to probability and predictability than a sixth sense. You look at current trends and how they are evolving for an insight into what might happen next.
I likened his role to BBC’s Tomorrow’s World programme, which served up a tantalising glimpse into the future that in hindsight was not always very accurate. But he shook his head and claimed to be far more conservative in his predictions than the BBC show ever was.
I was reminded of that encounter during the last few weeks as I took a look around Pinterest.
It is relatively new on my social media radar, but the site is actually two years old. Not exactly the new kid on the social media … [Read More]
A starring role for The Studio 4
On Saturday, The Studio 4 became the main focus for a photo shoot, showing off our fantastic new Faber EOS roller blinds that were installed earlier in January.
Having moved into our new third floor offices in September last year, we were in desperate need for our new blinds due to the sun coming in and glaring all our screens from lunchtime every day.
Faber’s EOS system solved our problem, as it’s flexible enough to be adapted to a wide range of styles and sizes and in our case was fitted to twenty large and four small windows. This included in our boardroom, which had to have the blackout option installed to make our presentations come alive.
Preparation started on our offices about two weeks before the shoot with the organisation of professional cleaning of the metal columns around the windows and the actual windows being cleaned inside and out … [Read More]