Month: December 2011

For whatever reason, every company needs promotion. Some may want to use it to extend their product portfolio; others simply to have better communication with their client base. Whatever it is, the impact of a creative design is now more valuable than ever. By contracting with an expert design company, you provide yourself with a significant edge over your competition as perceived by your potential customers. Standard design/print companies purely focus on putting the product together with pertinent information that technically works as supplied by the client.

Creative design agencies still possess the quality and relevance of information that customers have come to expect, though it has a greater focus on the aesthetic part. It also makes use of the traditional marketing “wow factor” in order to capture the attention of its audience, and leave a more lasting impression than those of the competition.

Take a billboard, for example, with … [Read More]

Nowadays when everyone is shouting to be heard over competitors marketing campaigns you can’t get left on the page. With so many different platforms to advertise yourself on, press releases have taken on a new lease of life and can have maximum impact but with a relatively low cost involved.

The initial production of press releases can often be time consuming as sourcing photography and information on the product or project has to go through the various stages and with budgets tight for many, the exposure in printed publications can now often be limited.

Publishers are now coming on board with online press releases idea as now many of them upload press releases to publications websites either for a small cost or even sometimes for free. These are often backed up with weekly or monthly e-bulletins from themselves to promote your company and products to relevant groups on their circulation.… [Read More]